Trust drives and increases market share growth. By identifying the key issues that drive customer behaviour, Mettle can show why, and how much trust is placed on individual brands in a market sector.
We capture hundreds of thousands of online conversations made by customers and potential customers in social media, news and other publications, and analyse the data using our proprietary trust lexicon (based on Mettle’s ABC trust model). We produce insights which enable organisations to select the most effective actions to improve customer trust and grow market share.
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